re: Stale donuts and bad coffee returning to BR: Dunkin Donuts buys land near LSU

quote:

---

1. Krispy Kreme
2. Mary Lee or Shipley's
3. Literally any indie donut shop in the back corner of a run down shopping center
4. Grocery Store donuts from Albertsons, Brookshires, or any other mid market chain that doesn't try anymore
5. A deep fried piece of celery tied into a circle
6. An old tennis shoe
7. A friend's old tennis shoe
8. Dunkin Donuts

---

I'll give it to Dunkin. They keep trying to enter the BR market after it fails over and over. I guess that goes to show you how big the margins are on coffee and donuts...two incredibly cheap commodities (relatively speaking).

People in the BR market get excited for about 5 seconds when DD comes in. Then they quickly realize Mary Lee (and others) have much better donuts...and service. DD is the McDonalds of donuts. It's consistently mediocre, run by employees who couldn't give any less of a shite about being there. Juxtapose that with all of the Mary Lee locations where members of the family seem to take great pride in what they do. I'm not saying Mary Lee's are the best donuts in the history of the world. But I've NEVER had a bad service experience at one of their locations. Ever.

I supposed you could say they want to capitalize on the LSU sorority/Southdown's/Highland Rd. soccer mom market who buys a shite load of iced coffee drinks. But even then, those customers are already loyal to CC's (local) and/or the "coolness" cache of walking around with a Starbucks cup.

quote:

---

4. Grocery Store donuts from Albertsons

---

Come in frozen and baked off