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re: The Applebee's Date Night Pass is actually a steal

Posted on 1/18/24 at 11:17 am to
Posted by Corinthians420
Iowa
Member since Jun 2022
6826 posts
Posted on 1/18/24 at 11:17 am to
quote:

Passes will discount up to $30 of food and non-alcoholic beverages only per use.

I don't understand their logic here, isn't alcohol one of the biggest markups in a restaurant? Giving away $30 worth of booze should cost the restaurant less than $30 worth of food.

I guess they want u to order food and then pay for the booze, rather than just coming and getting drinks and dipping.
Posted by baldona
Florida
Member since Feb 2016
20525 posts
Posted on 1/18/24 at 11:53 am to
quote:

I don't understand their logic here, isn't alcohol one of the biggest markups in a restaurant? Giving away $30 worth of booze should cost the restaurant less than $30 worth of food.


Exactly, the idea is to get you into the door and that most people probably will spend more than $30 on average so in the end it’s a net positive for them. It’s also good marketing to get their name out there.
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