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re: Peacock wildcard game was the most-streamed live event in US history
Posted on 1/18/24 at 12:56 pm to Wayne Campbell
Posted on 1/18/24 at 12:56 pm to Wayne Campbell
quote:
Again, if it didn’t drive new subscriptions (and it seemingly didn’t), then this is a pretty moot point.
Where are you getting that from? Honest question.
Yes, it was the least watched game. But considering it was only on a pay site, it's pretty crazy that it got 23 million viewers. As stated, the most streamed live event ever. Was also responsible for the most internet usage ever on a single date. Consumed 30% of the entire internet usage for that time period. That's crazy.
I don't think it is reasonable to expect it to out perform the other games that were accessible to anybody that could hook up rabbit ears to their TV. But it was a success for doing it for the first time ever. It's not going to be the last time they do this either. I didn't like it and didn't sign up for Peacock, but it was no doubt a successful first attempt.
1
Posted on 1/18/24 at 2:32 pm to iwyLSUiwy
quote:
As stated, the most streamed live event ever. Was also responsible for the most internet usage ever on a single date. Consumed 30% of the entire internet usage for that time period. That's crazy.
This is per NBC. Has it been verified by any other entities?
So NBC is quick to pump out how successful it was, but didn't disclose if it boosted their subscriptions. I'm deducing that if it had, they'd be bragging. And if it didn't move new subscribers, then it wasn't successful.
Additionally, they stated that it was the biggest day on their platform with 16.3 million unique devices signed in. That's 50% of their Q4 subscriber numbers. But the total viewership for the game was 23 million. Even assuming all 16.3 million devices watched the game, that still leaves 6 million viewers through other means.
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