re: Why are people shocked at the overpay? Did they forget who the AD is?

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What’s expensive now will be little money in 24 months.

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This is what people don’t seem to get. The SEC’s $300 million/year deal with ESPN starts next season. Each school will be receiving an additional ~$15 million each year in revenue sharing*, which is going to have a big impact on coaching salaries across the conference.

*The actual increase might be less, because I’m not 100% sure whether the SEC Network deal is factored into the $300 million. Either way it’s a substantial increase in TV revenue, though.

ETA: It’s actually more than $15 million/year per school because the ESPN contract includes a pro rata clause, which increases the contract value with the addition of Texas and OU. So it’s more like an extra $17 million to each school, not counting potential increased revenue sharing from the 12-team playoff.