re: Hypothetical further SEC expansion

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Now it’s about the brand as we move to more streaming. FSU and Clemson both move the needle there.

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North Carolina is a major brand in basketball but not really in football. Maybe if they were playing big dogs almost every week rather than the wake forests and Virginias of the world, that would be different.

NC is a large state that is mostly pro Heels. Can’t help but think they’d be relevant as far as brands go. Their fans would get up.