McDonald's Fast Food Spinoff - Launching CosMc's Restaurant

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Unlike the traditional golden arches associated with McDonald's, CosMc's will boast its own unique identity while retaining the familiar DNA of the renowned fast-food chain, CEO Chris Kempczinski told analysts in July.

CosMc’s will have its own logo and color scheme, too, with operators opting for a navy blue and yellow color scheme as opposed to McDonald’s famous red and yellow branding.

The name of the new restaurant stems from a six-armed alien character that appeared in the company's advertisements from the 1980s and early 1990s. The alien relocates from a home in outer space after finding out about burgers and fries from McDonald's. The ads also featured Ronald McDonald, Grimace and The Professor.

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"It's surprising. You get a Dutch Bros kind of feeling here," he said, referring to the Oregon-based drive-thru coffee chain expanding across the US. "They look to be combining the all-day breakfast demand with the Starbucks caffeine demand and mixing drinks that are more kid-friendly than Starbucks."

The menu shared by Jalali lists teas, lemonades, slushies, frappes, coffees, and a section called "signature galactic boosts."

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