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re: Latest Marvel installment collapses at box office after weak opening.

Posted on 11/20/23 at 8:50 am to
Posted by CleverUserName
Member since Oct 2016
12922 posts
Posted on 11/20/23 at 8:50 am to
quote:

The theatre gets half of sales right?


I don’t think it’s half. I have actually heard it’s pretty damn small. Theaters make it up on the snack and drink sales.

But the studios do market it… so they have those expenses as well.

All in all another woke flop and more bad news for people who, for some reason, still have stock in Disney.



Posted by DesScorp
Alabama
Member since Sep 2017
6665 posts
Posted on 11/20/23 at 9:14 am to
quote:

I don’t think it’s half. I have actually heard it’s pretty damn small. Theaters make it up on the snack and drink sales.


They get 50% for the first couple of weeks. That's generally included in marketing costs.
Posted by Richleau
Member since Dec 2018
2443 posts
Posted on 11/20/23 at 9:28 am to
Studios take 98% of the ticket take in the first weekend, each weekend after it’s less and less of a percentage. That’s why the first weekend is so important to studios.

I know, I used to manage theaters.
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