There’s a good article in The Athletic that takes a deep dive into the question of whether clock changes have led to more commercials. Short answer: no.

In fact it turns out that the number and length of commercial breaks per quarter are pre-defined in the conferences’ TV contracts:

There are some scenarios that allow the network to sneak in more commercials - like player injuries or 30-second timeouts - but for the most part the number and lengths of breaks are set in stone. According to the Athletic article, the SEC’s contractual limits have not changed this year.

I did get a chuckle out of this line though:

quote:
No broadcast takes more commercial breaks than the SEC on CBS.

Shocker.

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Posted by dallastigers

Member since Dec 2003

5762 posts

Posted on 9/28/23 at 11:01 pm to lostinbr

That’s still a lot of commercials. Basically same commercial time with less actual football action time and less total real time for games is giving the unchanged commercial times more weight. The perception of more commercials is actually making people see that commercials are adding 45 minutes or more to games in a sport which already has more time between action/plays and more game clock running outside of those action/plays than many other timed sports. Over twice as much time in guaranteed commercials as the actual time of all live plays combined.

Even after a score in basketball there is action happening with defending and trying to get open. I don’t get why clock is not stopped (but don’t get offsides either), but towards end of soccer matches ref holds up a card with added time to make up for some lost time. It’s been a while but hockey seemed to keep action flowing with players changes happening on the fly and so on.

Problem was there, but they just made it more obvious with this change not less like they were hoping.

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