re: 8% of New Vehicles on the Market Cost Less than $30K

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Karen cant be seen picking up her kids from school in a Nissan Rogue

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You bring up an interesting shift in market behaviors. 25-30 years ago really only the kind of vehicle a man owned was viewed as a "status symbol". Women cared about what kind of vehicle a man drove. But not as much about what they drove. Most women opted for "cute" small cars that weren't terribly expensive. The husband's/boyfriend's vehicle was more important. Not so much theirs.

That's not so much the case today. Younger women still want the smaller cars...even smaller SUVs. But they want the prestige of the brand (Audi, BMW, Mercedes, etc, etc). Women with children aren't driving the mini-van any longer. They want the 75k+ large SUV (Yukon, Tahoe, Infinity, Lexus, etc). Given that women are the largest demographic in the US, that is a BIG market shift.

25-30 years ago it was FAR more likely a man would buy the expensive vehicle. Today, it is equally has likely a female will. Maybe more so.