re: Bud Light Maker Offers Distributors Free Beer. More Ad Spending

What most people don’t realize when they go to stores and see bud fully stocked and say no one’s buying it is that for at LEAST 25 years, all AB distributors have had a better merchandiser team than Miller coors distributors. What that means to you lay folk, merchandisers are the crews responsible for filling the coolers with beer. They’ll hit the bigger stores 3 times a day with a mandatory last “pull up” at 3 - 6 pm. AB distributors are all around better executors than their counter parts. Miller coors distributors may only “pull up” a store once on a Saturday, and not touch it again until Monday because the sales are genuinely that much different between the brands. Everyone keeps saying yeah but the article says bud light sales are slipping, no shite they’ve been slipping for at least 6-7 years. Not that this thing didn’t help accelerate a little more. But bud light has been in trouble for a while. They have the BL family that has kept them going to help push numbers (bill line, platinum, lime-a-Rita, seltzer, whatever). Point is an distributors are way better at executing than their opponents. Especially in br. Although Mockler beverage is a bunch of pretentious douche bags, they do a great job at executing.


Point is if you want to punch ab in the count, stop drinking these beers:
Bud, bud light, Michelob Ultra, natural light, Busch, & my personal favorite King Cobra. Stella Artois bass and some other brand are in Bev too but frick them. The Mexican beer brands corona modelo and negra are partially owned by abi but not fullly(unless something changed in the last two years).

Watch the dog fish guys Netflix show about it. Fighting for space or some shite.