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re: If this ends up killing the Bud Light brand, what is a comparable precedent?
Posted on 5/2/23 at 11:05 am to Ag Zwin
Posted on 5/2/23 at 11:05 am to Ag Zwin
I know it's not really related, but the Bud Light situation packaged with the Fox News Tucker thing has made it a REALLY good few months for laughing at billionaires.
At first I remember posting things like "Ok, now this isn't going to kill Bud Light or anything, but..." then talked about how much money they were gonna lose over it.
Now though, I honestly think this might kill BL as a brand. They're gonna have to come up with something new. Maybe a name change or marry the trademarks into Budweiser somehow, but the term "Bud Light" is pretty epically fricked, and it's looking like light beer drinkers have a much longer memory than AB realized.
Really though. It's pretty great to watch.
At first I remember posting things like "Ok, now this isn't going to kill Bud Light or anything, but..." then talked about how much money they were gonna lose over it.
Now though, I honestly think this might kill BL as a brand. They're gonna have to come up with something new. Maybe a name change or marry the trademarks into Budweiser somehow, but the term "Bud Light" is pretty epically fricked, and it's looking like light beer drinkers have a much longer memory than AB realized.
Really though. It's pretty great to watch.
1
Posted on 5/2/23 at 12:09 pm to Giantkiller
BL’s problem is that it is a shite product propped up by marketing and entropy (brand loyalty).
Once people have a reason to try something else, they don’t necessarily come back. Because it isn’t like this is a superior product here.
This isn’t a soda where there is a definite taste to it that is distinctive and people like it.
This isn’t durable equipment which doesn’t get turned over often and bullshite will probably blow over by the time you buy a new one.
This is almost the equivalent of a bottled water company pissing people off when there aren’t distinctive differences between Member’s Mark, Ozarka, PureLife, Evian, etc.
Once people have a reason to try something else, they don’t necessarily come back. Because it isn’t like this is a superior product here.
This isn’t a soda where there is a definite taste to it that is distinctive and people like it.
This isn’t durable equipment which doesn’t get turned over often and bullshite will probably blow over by the time you buy a new one.
This is almost the equivalent of a bottled water company pissing people off when there aren’t distinctive differences between Member’s Mark, Ozarka, PureLife, Evian, etc.
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