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re: How big of a hit did Bud Light take on the new campaign?
Posted on 4/10/23 at 7:20 pm to theantiquetiger
Posted on 4/10/23 at 7:20 pm to theantiquetiger
If you look at any reasonable data(iri and Nielsen) bud light has been losing for many years. Throw in the family brand(seltzer, platinum, lime etc…) and they’re probably losing less but bud light flag ship has been losing for a while. Meanwhile ultra is carrying ABI.
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