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re: How big of a hit did Bud Light take on the new campaign?
Posted on 4/9/23 at 8:51 pm to theantiquetiger
Posted on 4/9/23 at 8:51 pm to theantiquetiger
People wildly underestimate the reach of their distribution. A bunch of guys stop buying 12 packs because they are big mad, and it doesn’t even make a blip. Those same guys are still going to buy a bud light the next time they are at a bar/ball game/event when it’s all they have.
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