Amazon Willing to Pay Up to $100 Million For Black Friday NFL Game

Amazon Prime will stream all Thursday Night Football games starting next season. NBC's Peter King is saying that Amazon has a strong desire to stream a game on Black Friday, the day after Thanksgiving. Do we want this? I wouldn't mind a game while everyone's out shopping...

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Amazon Prime has wanted a Black Friday game—a game on the Friday after Thanksgiving—as part of its schedule in 2022, or at the latest by 2023. This resolution gave the NFL the ability to take two more teams and make them play, in this case, on the Friday following a Sunday game.

All sounds great … except the deal’s not done yet. It’s not as easy as it seems. There’s some opposition in the league about playing a game on Nov. 25, and there’s a decent chance the NFL will put off a Black Friday game on Amazon Prime till 2023. But it’s going to happen, I’m told, by next year at the latest.

Amazon has made a huge bid for the game. I’m told it’s between $70 million and $100 million for a Black Friday game, which would be added to the current package. (That’s in the same neighborhood of what network partners have paid for wild-card playoff games recently.) Seems like a win-win.

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