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The Miami Marlins Double-A affiliate formerly known as the Jacksonville Suns has unveiled their new identity as the "Jacksonville Jumbo Shrimp" at a media event on Wednesday at the Times-Union Center for the Performing Arts.
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The new Jumbo Shrimp name celebrates Jacksonville as a big small town - Florida's largest city, yet in many ways a richly connected and close-knit community. Embodying the city's determination and resilience, the centerpiece of the new identity is a tenacious Jumbo Shrimp in the shape of a "J" amid the water that is the natural geography of the River City on the First Coast. A Jumbo Shrimp holding the state of Florida is a secondary mark. A third logo is the Shrimp Boil mark celebrating affordable family fun with the resilient Jumbo Shrimp fighting his way out of a caldron. St. Johns Navy, Patriotic Blue, American Red and Shrimp make up the team's new official colors, paying tribute to Jacksonville's rich military heritage.

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Filed Under: MLB
8 Comments
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utstnx93 months
layout*
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utstnx93 months
font on that Jacksonville logo and layoff is not readable. Terrible design. Shrimp is not too bad....
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TommyDaTiger93 months
I'm TommyDaTiger and I approved this message ah uh oh I mean are you expecting someone?
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cjared03693 months
looks like they took the font from a souvenir store sign in Cocoa Beach.
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BobABooey93 months
I voted for Chinese Crawfish.
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blueboy93 months
Let me guess. They're owned by a restaurant chain.
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Kankles93 months
"Now batting, the designated hitter, Tim Tebow"
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GeauxBullies93 months
"Jacksonville Jumbo Shrimp", isn't that an Oxymoron?
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