Google rebrands androidwear as WearOS

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Google's Dennis Troper hints to the reasons behind the change in his blog post, pointing out that one in three new Android Wear users own an iPhone. By pushing Google's wearables ecosystem away from Android, it could help clear up any implied confusion that the devices don't work with rival platforms.

A new name may not be enough, however, for Google and its numerous partners to reclaim ground on Apple in the watch space. In September of last year, analysts believed that 33 million people had purchased an Apple Watch -- compared to just 10 million that run Android Wear.

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