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re: The demise of Harley Davidson

Posted on 5/20/20 at 9:31 am to
Posted by CaptainPanic
18.44311,-64.764021
Member since Sep 2011
25582 posts
Posted on 5/20/20 at 9:31 am to
Harley-Davidson died when knobs like Darth Vader started buying them for their mid-life crisis and began parading around town like some biker badasses.
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
64809 posts
Posted on 5/20/20 at 9:33 am to
quote:

Harley-Davidson died when knobs like Darth Vader started buying them for their mid-life crisis and began parading around town like some biker badasses.



I bought my first Harley before I was 30, dumbass.
Posted by GeorgeTheGreek
Sparta, Greece
Member since Mar 2008
66493 posts
Posted on 5/20/20 at 9:36 am to
quote:

Basically it boils down Harley has for years priced themselves out of their core customer demographic.



What’s the demographic?...
Posted by GentleJackJones
Member since Mar 2019
4188 posts
Posted on 5/20/20 at 9:37 am to
FWIW, motorcycles in general have become very popular with the hipster-millennial crowd.
Posted by CaptainPanic
18.44311,-64.764021
Member since Sep 2011
25582 posts
Posted on 5/20/20 at 9:38 am to
quote:

I bought my first Harley before I was 30, dumbass.
Once the diabetes kicks in, 30 might end up being mid-life for ya
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
261680 posts
Posted on 5/20/20 at 9:40 am to
quote:

What’s the demographic?...


Harley's resurgence was on the wave of yuppies, weekend warrior types in the late 80s and 90s.
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
64809 posts
Posted on 5/20/20 at 9:43 am to
quote:

Basically it boils down Harley has for years priced themselves out of their core customer demographic.


What’s the demographic?...


Working, blue collar, middle class guys. And I’m not taking just bikers. There’s a whole lot of guys and girls who buy and ride motorcycles. A lot of them would love to own a new Harley. But that isn’t realistic to many of them when a new Harley cost as much or even more than their car or truck and there are many other motorcycle options to be had for a fraction of the price of a Harley.
Posted by BuckyCheese
Member since Jan 2015
49850 posts
Posted on 5/20/20 at 9:50 am to
They can buy used ones now.


Harley was dumb to increase production. They are a niche brand that tried to go mainstream. Their pricing alone will keep them from ever being mainstream.
Posted by pjab
Member since Mar 2016
5648 posts
Posted on 5/20/20 at 9:51 am to
They’re marketing resonates with people who are too dumb to realize they are a walking cliche. Packs of these people are at every mountain road coffee shop standing around with their stupid tshirts. You are not tough because you wear new leather pants once a month when the weather is nice. These people buy motorcycles to enjoy the peace and quiet of the mountains yet bother everyone else within 2 miles as they ride by. Atleast the smug nerds in the packs of Teslas don’t make any noise.

I think Southpark had something to do with the HD downfall. Anyone under 40 thinks the same thing when an obnoxious bike drive by.
Posted by El Segundo Guy
SE OK
Member since Aug 2014
9652 posts
Posted on 5/20/20 at 9:51 am to
My brother who is a patent lawyer in a large firm in D.C., rides a 2002 Fatboy as often as he can.

He says that it pisses off some of the soy boys that live in his neighborhood in Reston, VA.
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
261680 posts
Posted on 5/20/20 at 9:53 am to
quote:

They’re marketing resonates with people who are too dumb to realize they are a walking cliche.


Or they don't care.

Everyone associates with some cliched group.
Posted by MojoGuyPan
Intercession City, Florida
Member since Jun 2018
2797 posts
Posted on 5/20/20 at 9:53 am to
The Harley Davidson philosophy is pretty much the same as Apple. Their bikes are way overpriced, I don't know how people can afford them.

Their cheap Sportsters run around $13k when a similar bike from the Japanese cost 8 or 9.

Their bigger bikes are well over 20. When a bike costs more than a decent car, it is overpriced for normal people.

I picked up a used Sportster and it's a nice retro/analog bike. Visceral and priced decently on the used market. I don't understand how anyone can justify buying new when there are loads of used low mileage Harleys on the market.

Lots of boomers get buy them new without having ridden before and end up selling because they end up being too scared to ride. It's easy to find them with under 1000 miles on them.

They've got a great dealer network and it is easy to get parts. I'd love to have a Moto Guzzi but try to find a dealer.

I hate to see them go under but their Live Wire electric bike is over 30k and costs more than a Tesla 3. WTF is Harley thinking?
Posted by LNCHBOX
70448
Member since Jun 2009
84306 posts
Posted on 5/20/20 at 9:57 am to
quote:

Their cheap Sportsters run around $13k when a similar bike from the Japanese cost 8 or 9.


The 883 starts at $9k. The Jap bikes it competes with are better IMO and start out around $1k less, but it's not nearly the gap you're suggesting.

quote:

Their bigger bikes are well over 20. When a bike costs more than a decent car, it is overpriced for normal people.


Same for the Jap brands.
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
261680 posts
Posted on 5/20/20 at 9:57 am to
quote:

The Harley Davidson philosophy is pretty much the same as Apple. Their bikes are way overpriced, I don't know how people can afford them.


It's the Cadillac effect. Higher price = higher demand. Or it was at one time. The perception that the higher price makes you exclusive, but works in reverse.
Posted by pjab
Member since Mar 2016
5648 posts
Posted on 5/20/20 at 10:00 am to
quote:

Everyone associates with some cliched group.


Maybe so. But Harley requires a costume.
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
261680 posts
Posted on 5/20/20 at 10:03 am to
quote:

But Harley requires a costume.


Times have changed. Higher end Harley's attract the same demo Gold Wings do.
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
64809 posts
Posted on 5/20/20 at 10:04 am to
quote:

Maybe so. But Harley requires a costume.


It’s not just a costume. If you have ever seen someone who just slid down asphalt in a t-shirt and jeans looks like, you’d understand why so many people on bikes are wearing things like leather chaps and jackets.
This post was edited on 5/20/20 at 10:06 am
Posted by Damone
FoCo
Member since Aug 2016
32966 posts
Posted on 5/20/20 at 10:07 am to
quote:

Harley-Davidson died when knobs like Darth Vader started buying them for their mid-life crisis and began parading around town like some biker badasses.

Imagine how empty a person must feel to lie about being a three-patcher on the internet.
Posted by CarRamrod
Spurbury, VT
Member since Dec 2006
57472 posts
Posted on 5/20/20 at 10:08 am to
quote:

Harleys are too expensive for young people. That's why most people who ride them seem to be retirees.
I agree and I don't even know how much they cost. I think they should cost in the 10k range but I bet they are in the 20-30k
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
64809 posts
Posted on 5/20/20 at 10:08 am to
quote:

They can buy used ones now.


That’s what a lot of Harley riders do now. The first Harley I bought back in the 90s was brand new. The last two Harleys I owned (bought in 2014 and 2017) were both used.
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