re: Pictures from days gone by....

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My serial DVer strikes again

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got one that's resumed following me around too, he/she downvotes the damnedest things, don't get it


ETA: downvoted myself just to beat him to it

1978

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Bud Light watch out -- in the '60s Falstaff was the third most popular beer in America

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Yep…

Like I mention in another post my grandfather and father owned a Falstaff distributorship, it was one of the largest selling beers in the country, in the 70’s it was still #2 in the southeast.



I still have a bunch of those cans in a collection, along with the president cans, neon signs, beer trays, tap markers and church keys..

Drinking a 35 y/o Falstaff

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I can't recall ever seeing a Falstaff TV commercial,

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Falstaff Gabe and Walker

Another

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Gabe & Walker became stars of Falstaff beer commercials starting in 1972. The first Gabe & Walker commercial was featured on the primetime special "Will Rogers U.S.A. The duo became very popular. Gabe was was played by Mike Whitney, a ex-professional baseball player turned stage and film actor. Also was married to Twiggy, the British model. He died in 1983. Walker was played by a young Sam Elliott the still popular film and stage star. In 1974 a third cowboy was added, Curtis, played by Michael Warren, a former All-American at UCLA. Has had a long career in television and film including "Hill Street Blues" and "Cleopatra Jones". However it was all short lived as Falstaff was sold to General Brewing(now Pabst) and essentially all marketing of Falstaff ended. The brand was in a long decline until it was discontinued in 2005. One batch was brewed this past year to maintain ownership of the Falstaff trademark.

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That right Sam Elliot played in those commercials..

It was really the last series of commercials I remember Falstaff advertising on TV..

The owner of the beer at the time, Paul Kalmanovitz, really screwed over a great product.

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Fortunes declined throughout the 1970s as consolidation swept the beer industry. The company was bought in April 1975 by the S&P Company, owned by Paul Kalmanovitz. In the interim, Chicago White Sox announcer Harry Caray endorsed the brew in live TV commercials, many times with a glass of beer in his hand and sipping it. Kalmanovitz also owns General Brewing, Pabst, Pearl, Olympia, and Stroh's.[4] That year, the company ranked 11th in sales nationally,[5] and the original St. Louis plant was closed. The brewery Falstaff bought in San Francisco in 1971 was closed just a few years later, in 1978.[10][11][12] Subsequent closures included New Orleans in 1979,

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Stockpilin'

1920

TV Guide, 1969

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That’s Kim Mulkey riding in the parade.

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Exactly!