re: Current Go To Shaving Soap

As a gift last year, I was bought a tub of The Art of Shaving lavender scent (tubbed creams go in this discussion, not just purely soap, right?) It lathers a bit thicker in general than TOBS. Based on how little is needed and how nice a lather it is, it really does compare to the cheaper stuff a bit nicer than you'd think.
That said, I like TOBS rose and almond scents.