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Message
Crack open a cold one in honor of the beer can's 80th birthday
Posted on 1/23/15 at 8:59 am
Posted on 1/23/15 at 8:59 am
LINK
quote:
The first canned beer was sold on Jan. 24, 1935
The beer can is a lowly vessel. It is not the stuff of special treats and celebrating milestones; it is the stuff of chugging, drinking games, tailgates and house parties. It is the only contraption that will work in that practice known as shotgunning.
Brewers were looking to innovate after Prohibition’s end in 1933, and packaging was one aspect ready for a makeover. It’s not that no one had ever thought to put beer in cans before—American Can Co. had been working on it since 1909, but they couldn’t figure out how to temper the carbonation so the cans didn’t explode from the 80 lbs. per sq. in. of pressure. It took about two decades for them to figure out that lining the steel cans with the same lacquer-like material they used to line kegs would keep them intact.
The folks at American Can knew they had a hit on their hands, but they needed to convince brewers to take a risk on the product, so they installed the necessary equipment for free at at the Gottfried Krueger Brewery. Cans of Krueger’s Finest Beer and Krueger’s Cream Ale hit shelves in Richmond, Va. on Jan. 24, 1935—and quickly sold out.
Some new products find success because the consumer likes them better than the old alternative, and some because the producer does. In the case of the beer can, it was both.
On the production end, flat-top cans made it easier to stack and ship a bulky and inexpensive product. On the consumer end, drinkers thought the brew tasted closer to draft beer than bottles, and believed that it was less likely to be “skunked” since light can’t penetrate aluminum the way it can glass. Plus, cans required no deposit and could be discarded rather than returned to the store for a refund. In a focus group of 2,000 loyal Krueger drinkers, beer cans got a 91% approval rating.
Posted on 1/23/15 at 9:00 am to When in Rome
This will turn into a beer pissy match
Posted on 1/23/15 at 9:00 am to When in Rome
ok, it's a tad early but it is Friday
Posted on 1/23/15 at 9:02 am to When in Rome
There really is no telling how big that brewery would have become had it not been for their psychotic son Freddie. smh
Posted on 1/23/15 at 9:05 am to When in Rome
I have Barley Allergies ....
Posted on 1/23/15 at 9:05 am to When in Rome
I have a '14 Miller Lite ready to go.
Posted on 1/23/15 at 9:05 am to 777Tiger
better wait until after work
especially if you're a pilot
especially if you're a pilot
Posted on 1/23/15 at 9:05 am to When in Rome
I'll celebrate by getting blackout drunk tonight
This post was edited on 1/23/15 at 9:06 am
Posted on 1/23/15 at 9:09 am to Phil A Sheo
quote:
I have Barley Allergies
I only drink gluten-free beer.
Posted on 1/23/15 at 9:09 am to When in Rome
quote:
Crack open a cold one in honor of the beer can's 80th birthday
And I went and quit drinking............
Posted on 1/23/15 at 9:10 am to OneMoreTime
well that escalated quickly
Posted on 1/23/15 at 9:11 am to Road Tiger
quote:
I only drink gluten-free beer.
Wait.... seriously?? You yankin my chain??
Posted on 1/23/15 at 9:12 am to Phil A Sheo
quote:
Wait.... seriously?? You yankin my chain??
No that's on an episode of South Park where gluten is killing everyone. It's worth a watch.
Posted on 1/23/15 at 9:13 am to Road Tiger
That was a good episode.
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