Bottle Opener Tooth Implant for Rugby Players

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In a development liable to make Darren Rovell faint at his keyboard, a company has found a way to permanently embed its brand in the bodies of professional athletes.

Salta Beer, an Argentinian beer company, is offering rugby players who have lost their teeth in the line of duty the opportunity to turn their mouths into bottle cap openers.

The offer is a tooth implant with a hooked ledge. The item is drilled directly into the gum and anchored in the jawbone. This seems like a bad idea, but judging off a promotional video showing happy benefactors, the thing appears to actually work.

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