re: A demographic comparison of US population to SB commercial representation

There is no reason to expect commercials to reflect proportions in society. If a company wants their products to appeal to a broad population, they will show diversity in the people in their commercials.

Since there are usually only a handful of people in most commercials, that means that you are going to see minority groups seemingly overrepresented.

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Maybe there were more AA because that was who they were marketing too?

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It used to be that way but not anymore. My good friend is a chief creative officer at an NYC ad agency, and when this whole thing started, they began getting regularly called out for situations where they cast a white person and could've chosen a black person. The people coming after them were actually internal equity and diversity people. It didn't matter if it was a product most often used by white people, which runs counter to marketing 101.