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Neil Young's new PONO Music Service to launch early next year

Posted on 11/19/13 at 11:07 am
Posted by CBandits82
Lurker since May 2008
Member since May 2012
59395 posts
Posted on 11/19/13 at 11:07 am
quote:

Neil Young has issued an update on his Pono Music project, promising the "high-resolution" audio service will be ready to launch in early 2014. Although details remain scarce, Young hopes his service will replace the MP3 through a combination of a new portable music player, new compression technology and "special access" to musicians' original recordings.


quote:

"The simplest way to describe what we've accomplished is that we've liberated the music of the artist from the digital file and restored it to its original artistic quality – as it was in the studio," Young wrote. "Hearing Pono for the first time is like that first blast of daylight when you leave a movie theatre on a sun-filled day."


LINK

Anyone interested in this?

Interested to see if this takes off and if there are enough people who detest the sound quality of an MP3 to make this work.
Posted by JimmyLoincloth
Metry
Member since Oct 2013
927 posts
Posted on 11/19/13 at 11:33 am to
quote:

Interested to see if this takes off and if there are enough people who detest the sound quality of an MP3 to make this work.


It's all about portability. If they can avoid getting tied up with Apple, it's possible. Otherwise, you're going to have to pay an extra $400 just to be able to carry an extra 10 albums. With the drop in price of digital storage devices, it should be possible. Until my truck can freely and smoothly access it, I'll end up using one of the tried and true formats.
Posted by CBandits82
Lurker since May 2008
Member since May 2012
59395 posts
Posted on 11/19/13 at 11:40 am to
quote:

It's all about portability.


Both are portable. The issue at hand is of sound quality.

Are you satisfied with the sound of your current MP3's or would you be willing to pay extra for a truer representation of the sound in which the artist intended you to hear?

Posted by JimmyLoincloth
Metry
Member since Oct 2013
927 posts
Posted on 11/19/13 at 11:51 am to
quote:

Both are portable. The issue at hand is of sound quality.


Did you even read the rest of my post?

quote:

Are you satisfied with the sound of your current MP3's or would you be willing to pay extra for a truer representation of the sound in which the artist intended you to hear?


I pay extra for 5.1, so yeah. That said, a lot of albums, especially major label stuff, don't require higher fidelity on the back end when they are cranked up and compressed to shite at the mastering stage. FLAC already exists, but the files are very large, which reduces their portability.

Players only handle so much storage. The idea is to either increase accessible storage from an individual device or make devices capable of swapping media smoothly (something that Apple will absolutely refuse to do).
Posted by CBandits82
Lurker since May 2008
Member since May 2012
59395 posts
Posted on 11/19/13 at 12:00 pm to
quote:

FLAC already exists, but the files are very large, which reduces their portability.


Right, and like you said earlier, storage might be what makes this take off.

If they can get the sound quality of a flac with also providing more storage they might be successful.

Problem with FLAC has always been storage.

I've never really dealt eith FLAC files. In your opinion, does it make a big difference?
Posted by JimmyLoincloth
Metry
Member since Oct 2013
927 posts
Posted on 11/19/13 at 12:06 pm to
quote:

I've never really dealt eith FLAC files. In your opinion, does it make a big difference?


It really depends. On most "players," you're listening through an 1/8" jack, which is going to cut fidelity right off the bat. It is certainly better, but I don't find that it is better enough to justify the added file size. You can only get so much sound diversity out of two channels.

Unfortunately, this will probably take off about like super audio. There just aren't enough audiophiles out there to sustain the development.
Posted by HeadyBrosevelt
the Verde River
Member since Jan 2013
21591 posts
Posted on 11/19/13 at 12:18 pm to
Anyone find it somewhat ironic that Neil Young, a master of raw feedback, is the mastermind behind this?

I know he is a very diverse artist and plahs many other genres outside of rock but it is still surprising he is this interested in sound quality. I don't think he has produced or engineered anything outside of his own discography.

eta: aside from his 80s electronica experiment
This post was edited on 11/19/13 at 12:24 pm
Posted by JimmyLoincloth
Metry
Member since Oct 2013
927 posts
Posted on 11/19/13 at 12:57 pm to
Yeah, Neil Young has never struck me as a proponent of high fidelity productions.
Posted by CBandits82
Lurker since May 2008
Member since May 2012
59395 posts
Posted on 11/19/13 at 1:37 pm to
It looks like you will have to be a specific type of player to play these files. One you can only get from PONO.
Posted by JimmyLoincloth
Metry
Member since Oct 2013
927 posts
Posted on 11/19/13 at 2:16 pm to
quote:

It looks like you will have to be a specific type of player to play these files. One you can only get from PONO.


So, it's really more about making money than high quality. Standardization >>>>> proprietarity
Posted by CBandits82
Lurker since May 2008
Member since May 2012
59395 posts
Posted on 11/19/13 at 4:02 pm to
All depends on the price point.

You would think they have to offer the player for less than an ipod.
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