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re: Three Days After Jimmy Kimmel’s ‘Big Comeback’ His Ratings Have Crashed by 70 Percent

Posted on 9/30/25 at 5:19 am to
Posted by WheyCheddar
Member since Aug 2024
1165 posts
Posted on 9/30/25 at 5:19 am to
Cry about it more bitch
Posted by BigNastyTiger417
Member since Nov 2021
5171 posts
Posted on 9/30/25 at 7:51 pm to
However, his show has been on a downward trend for a decade. Below 2 million easily.
Posted by imjustafatkid
Alabama
Member since Dec 2011
62798 posts
Posted on 10/1/25 at 12:08 am to
quote:

35+ million views on YouTube in that 3 day span


This means nothing to Disney/ABC.
Posted by Jay Are
Baton Rouge
Member since Nov 2014
5866 posts
Posted on 10/1/25 at 12:21 am to
quote:

This means nothing to Disney/ABC.


Kimmel's youtube popularity is one of the key reasons Disney keeps hiring him to host their live TV events and game shows...

It's why his late night show still exists.
Posted by imjustafatkid
Alabama
Member since Dec 2011
62798 posts
Posted on 10/1/25 at 12:29 am to
quote:

Kimmel's youtube popularity is one of the key reasons Disney keeps hiring him to host their live TV events and game shows...


K. Whatever you say. I'm sure the advertisers paying for the show just love this.
This post was edited on 10/1/25 at 12:30 am
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
37936 posts
Posted on 10/1/25 at 9:21 am to
quote:

Kimmel's youtube popularity is one of the key reasons Disney keeps hiring him to host their live TV events and game shows...
quote:

K. Whatever you say. I'm sure the advertisers paying for the show just love this.

The TV advertisers pay based on projected ratings. If ABC doesn't deliver the audience they promised, they'll give the advertisers free spots in their programming until they make up the difference.
Posted by imjustafatkid
Alabama
Member since Dec 2011
62798 posts
Posted on 10/1/25 at 9:32 am to
quote:

The TV advertisers pay based on projected ratings. If ABC doesn't deliver the audience they promised, they'll give the advertisers free spots in their programming until they make up the difference.


Yes, and that is not good for Disney/ABC. That is turning a revenue into an expense.
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
37936 posts
Posted on 10/1/25 at 10:13 am to
quote:

Yes, and that is not good for Disney/ABC. That is turning a revenue into an expense.
Someone says that they keep him because he kills it on YouTube.

You say that sucks for the TV advertisers.

I tell you why it doesn't suck for the TV advertisers.

You go back to your argument before the YouTube comment.

You're arguing in a loop.
Posted by St Augustine
The Pauper of the Surf
Member since Mar 2006
71026 posts
Posted on 10/1/25 at 10:22 am to
quote:

Saying he lost these viewers is disingenuous at best.


Just the opposite side of the coin saying the huge first day meant something.

It was a well publicized story that there was a pop culture curiosity about for a minute.
Posted by wareaglepete
Union of Soviet Auburn Republics
Member since Dec 2012
17594 posts
Posted on 10/1/25 at 11:54 am to
[img]Yes, and that is not good for Disney/ABC. That is turning a revenue into an expense.[/img]

It's opportunity cost, but yes, either way, it comes out in the bottom line.
Posted by imjustafatkid
Alabama
Member since Dec 2011
62798 posts
Posted on 10/1/25 at 1:31 pm to
quote:

Someone says that they keep him because he kills it on YouTube.

You say that sucks for the TV advertisers.

I tell you why it doesn't suck for the TV advertisers.

You go back to your argument before the YouTube comment.

You're arguing in a loop.


No, my response to you saying they're giving away free ads for Jimmy Kimmel's underperformance is that's not good for Disney/ABC, not advertisers. It is clearly not good for Disney if they are having to give away ad space for free. You should try to actually understand the words you're reading before you reapond.
This post was edited on 10/1/25 at 1:38 pm
Posted by imjustafatkid
Alabama
Member since Dec 2011
62798 posts
Posted on 10/1/25 at 1:38 pm to
quote:

It's opportunity cost, but yes, either way, it comes out in the bottom line.


Exactly. They're missing out on potential revenue by having to give away ad time.
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