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re: Introducing the ZO2 Prime - Lonzo Ball's first signature shoe
Posted on 5/4/17 at 5:08 pm to SlowFlowPro
Posted on 5/4/17 at 5:08 pm to SlowFlowPro
How are you not gonna allow exchanges for a shoe you don't know how the sizing will run? Retarded
Posted on 5/4/17 at 5:09 pm to arwicklu
quote:True. But that free marketing hasn't put any money in the bank account, which is the ultimate goal.
Millions of dollars of free marketing.
This post was edited on 5/4/17 at 5:10 pm
Posted on 5/4/17 at 5:11 pm to arwicklu
quote:
Millions of dollars of free marketing.
He ran his mouth enough that everyone knows who his brand is. They may call him stupid but there's a reason Skip Bayless and Stephen A Smith make loads of cash. The more stupid shite they say, the more money they make. People get on here and act like he's a moron but they're just marketing for him. It's just like people saying I hate ESPN and then posting an article they wrote.
Posted on 5/4/17 at 5:12 pm to joshnorris14
quote:
Posted by joshnorris14 online on 5/4/17 at 4:50 pm to BobBarker Lavar Ball is legitimately a great marketer. He's earned millions of dollars worth of advertising today
Lavar is a great marketer in the same vein as United airlines are great at PR
Posted on 5/4/17 at 5:14 pm to saintsfan22
quote:
That's equivalent to the millions in free marketing United Airlines got last month.
He's got a startup company with literally nothing to lose. If he goes bust, then Lonzo gets another shoe deal. He'll be rich off the NBA contract alone. He's shooting for stars with an easy backup plan and nothing to lose. United Airlines had plenty to lose.
This post was edited on 5/4/17 at 5:15 pm
Posted on 5/4/17 at 5:14 pm to arwicklu
quote:He doesn't. But his son sure does.
He's got a startup company with literally nothing to lose.
quote:Says who?
If he goes bust, then Lonzo gets another shoe deal.
This post was edited on 5/4/17 at 5:16 pm
Posted on 5/4/17 at 5:17 pm to arwicklu
quote:
He's got a startup company with literally nothing to lose. I
Unless Lonzo can't stay healthy or is a major bust in which case he cost his son life changing money for his own personal gain
Where does his son benefit in this? That's the question you should be asking.
Posted on 5/4/17 at 5:18 pm to arwicklu
quote:
He's got a startup company with literally nothing to lose.
Well for starter he's losing the money he could be earning now.
quote:
If he goes bust, then Lonzo gets another shoe deal.
What if Lonzo isn't that great? If he's not super duper elite the shoe companies can easily say eff off for not playing ball from the beginning.
Posted on 5/4/17 at 5:18 pm to StrongBackWeakMind
quote:
Says who?
Lonzo isn't the best player in the draft and he's the biggest name by far. Unless he is a complete bust, shoe contracts won't be a problem.
Posted on 5/4/17 at 5:20 pm to arwicklu
If the Big Baller Brand busts and he isn't an elite player in the NBA, what's the incentive to sign him to a shoe deal?
That's quite the risk Lonzo is taking.
ETA: Do you not understand that he will lose millions of dollars if he has to crawl back and ask for a shoe deal?
That's quite the risk Lonzo is taking.
ETA: Do you not understand that he will lose millions of dollars if he has to crawl back and ask for a shoe deal?
This post was edited on 5/4/17 at 5:21 pm
Posted on 5/4/17 at 5:20 pm to saintsfan22
Also since when is a startup company free to start? At some point Lavar/lonzo have put skin in the game to make BBB a thing. Even if someone else is footing the bill, there is still equity they owe that person eventually.
Posted on 5/4/17 at 5:20 pm to StrongBackWeakMind
quote:
If the Big Baller Brand busts and he isn't an elite player in the NBA, what's the incentive to sign him to a shoe deal?
If shoe company's really want to be dicks, they could even shun the dude simply so that no one will try this shite in the future
Posted on 5/4/17 at 5:22 pm to saintsfan22
quote:
Well for starter he's losing the money he could be earning now.
He was brought up with plenty of money. He's about to be a top 5 pick. They're gambling on making a huge score like Mayweather did. If people are dumb enough to bug Money Team clothes even though the guy is a spousal abuser and can barely read, then Ball has a shot because he'll be in the news as much as he wants.
Posted on 5/4/17 at 5:22 pm to volfan30
quote:
Only $495? Lavar really knows the market well, it seems.
Assuming every penny is profit, he'd need to sell 8,000 pairs a year for the next 5 years just to match the $20MM guarantee Ben Simmons got from Nike last year.
Posted on 5/4/17 at 5:22 pm to wildtigercat93
quote:That's what I would do. Refusing to offer another deal isn't going to hurt their bottom line.
If shoe company's really want to be dicks, they could even shun the dude simply so that no one will try this shite in the future
Posted on 5/4/17 at 5:23 pm to arwicklu
All Mayweather had to do was put on a show twice, maybe three times a year. The Balls have to run a damn international shoe company.
Great comparison,.
Great comparison,.
Posted on 5/4/17 at 5:23 pm to StrongBackWeakMind
quote:
If he comes back to the table, he's (a) lost money and (b) lost leverage. The deadline is money lost. Each minute they stick with this start-up tshirt/shoe company idea, millions of dollars are walking out the door.
I don't know about that. There will still be 3 companies bidding against each other. I think he could get that money back, especially if he's drafted to the Lakers. You're painting the shoe companies as if they're doing them a favor.
quote:
Both benefit to varying degrees. Nike's benefit is obvious. Aside from the 8 figure guaranteed contract, Lonzo benefits because Nike has been promoting his shite for the past 5 years and already has an apparel line set up for him. Once those five years are up, then he can sign a Harden, Durant, Curry deal for a hundred plus million dollars.
Well look at it from the other side; Lonzo's lost money for the duration of that contract if he signs a typical deal for a high draft pick and he does turn out to be great.
Shoe companies (and other major corporations) have these contracts down to a science. They're designed to minimize risk and maximize reward. They're buying low, and they know that any incentives they pay out due to performance pale in comparison to revenue gained from a budding superstar. Nothing sells like potential that is being realized.
They're not giving out deals a year out when they know how good the player is going to be for a reason, because they know how much more money they'd cost them for the good ones. With their current model, by the time that second contract comes around for the great ones, sure they'll pay it out no problem because they've already raked in much more on profits due to that undervalued first contract.
This post was edited on 5/4/17 at 5:27 pm
Posted on 5/4/17 at 5:25 pm to Goldrush25
quote:That's a lot of ifs and maybes.
There will still be 3 companies bidding against each other. I think he could get that money back, especially if he's drafted to the Lakers
Posted on 5/4/17 at 5:26 pm to StrongBackWeakMind
quote:
Do you not understand that he will lose millions of dollars if he has to crawl back and ask for a shoe deal?
If he doesn't bust, then they'll be chasing him. Everyone knows him name for a reason. Ben Simmons got 10 million for 5 years. It's not like Lonzo won't be able to come back and get something similar. He's already rich off NBA money alone. I don't see why people are worried about the risk. I'd retire right now on his NBA deal alone.
Posted on 5/4/17 at 5:28 pm to Goldrush25
quote:
There will still be 3 companies bidding against each other.
Who are all invested in never having anybody try this. They'd have no problem colluding.
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