re: Why not cap the amount an athlete can receive for their "likeness"

I don’t want college football to turn into the NFL minors but I think I gotta be realistic. The current situation just isn’t sustainable. They’re getting paid anyway and I’m not talking about the scholarship. It’s a multi billion dollar industry and we expect these athletes to risk their real money making careers for nothing... if you’re being honest with yourself, you’d admit the degree is not what its about, not for the players and not for the fans. Sooner or later that’s going to come to a boiling point. This might actually be the thing that enables college football to keep going.