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This is why people are bitching about out scoreboard…

Posted on 9/22/09 at 9:05 am
Posted by Coon
La 56 Southbound
Member since Feb 2005
18506 posts
Posted on 9/22/09 at 9:05 am



What we actually see during a replay (when most people would look at it to see what happened)

Not including “side ads”
39% Ads
13% “stats”
47% Replay

Please notice the black splotch on the actual replay. Yes, that’s an ad IN the replay.

If you include the “side ads” what we see during a replay is:
55% Ads
9% “stats”
35% Actual Replay

So, for $7,000,000 we spent on this new super-duper-awesome-HD-scoreboard, when LSU shows a replay we get $3.85 Million worth of Ads and $2.45 Million worth of replay.

Nice job LSU not sticking it to the fans.
Posted by lsudiva2010
2014 Class B BBall Champions
Member since Jan 2008
19302 posts
Posted on 9/22/09 at 9:07 am to
And if anyone noticed, the TigerVision replays were full screen this weekend, with small ads (comparatively speaking, of course) in each corner.
This post was edited on 9/22/09 at 9:08 am
Posted by Chicken
Jackassistan
Member since Aug 2003
22524 posts
Posted on 9/22/09 at 9:11 am to
Coon's ScoreBoard Crusade...I am enjoying your take on this.

I hope to make a game this year to weigh in on the controversy.

What was the point in spending all that money on it if you aren't going to use it correctly?
Posted by Tigah in the ATL
Atlanta
Member since Feb 2005
27539 posts
Posted on 9/22/09 at 9:12 am to
This way they can change the ads to liquor if the team loses.
Posted by tigeraddict
Baton Rouge
Member since Mar 2007
12129 posts
Posted on 9/22/09 at 9:13 am to
The ads paid for the sign
This post was edited on 9/22/09 at 9:14 am
Posted by MSTiger33
Member since Oct 2007
20659 posts
Posted on 9/22/09 at 9:14 am to
Does anyone have a color picture of the scoreboard during a replay? I am curious to see what all the fuss is about.
Posted by lsudiva2010
2014 Class B BBall Champions
Member since Jan 2008
19302 posts
Posted on 9/22/09 at 9:17 am to
I get the ad complaints, but anyone thinking that anymore of that screen was going to be ad-less is crazy. Advertising/sponsorship is how sports stay alive; Capital One, McDonalds, Coca-Cola, etc. didn't spend their money to be small logs that really can't be seen throughout the stadium, they paid to be seen well.

The picture is bigger (about a 2:1 ratio) and its a hell of a lot better quality. Last year, watching replays was terrible, the SE screen is too far away to see much and the NE is to close to see anything.
Posted by displacedportcityboy
Lafayette
Member since Jul 2004
401 posts
Posted on 9/22/09 at 9:18 am to
great analysis. i unfortunately have not seen it in person yet but will very shortly. i agree, this does seem ridiculous and thanks for spending the time to do the numbers. great work.
Posted by Coon
La 56 Southbound
Member since Feb 2005
18506 posts
Posted on 9/22/09 at 9:20 am to
Posted by TexasTiger1228
Lake Fork Texas
Member since Sep 2004
939 posts
Posted on 9/22/09 at 9:22 am to
the ad in the replay is distracting and should be relocated
Posted by Coon
La 56 Southbound
Member since Feb 2005
18506 posts
Posted on 9/22/09 at 9:22 am to
quote:

I get the ad complaints, but anyone thinking that anymore of that screen was going to be ad-less is crazy. Advertising/sponsorship is how sports stay alive; Capital One, McDonalds, Coca-Cola, etc. didn't spend their money to be small logs that really can't be seen throughout the stadium, they paid to be seen well.



then tell me why all other schools don't have this ridiculousness going on with their score boards.
Posted by Doc Fenton
New York, NY
Member since Feb 2007
52698 posts
Posted on 9/22/09 at 9:22 am to
Well, the ads bring in money, but you're right. It is quite annoying.

There is basic information on the south end zone scoreboard that is not available on the north end zone scoreboard. (I forget exactly what it was--maybe timeouts or down-and-distance.)

It's the same way with the new baseball scoreboard. I was expecting to have a much easier-to-read scoreboard when it came to stats and scores, but there were so many ads, that I actually had to squint my eyes to see what the batter's average was, because it was more difficult to read than the old one.

I mean, yeah, I still think the new scoreboards are an improvement overall, but some of the details really do piss me off sometimes.
Posted by hoghunter
OverThere, US
Member since Jan 2007
1058 posts
Posted on 9/22/09 at 9:22 am to
Just curious but has it ever crossed your mind that those "ads" paid for the board? Including the 35% of "actual replay"

I know its mind boggling this new thing they call business and marketing.
Posted by LouisianaLonghorn
Austin, Texas
Member since Jan 2006
14517 posts
Posted on 9/22/09 at 9:23 am to
quote:

Yes, that’s an ad IN the replay.

What's up with that shite?
Posted by otowntiger
O-Town
Member since Jan 2004
15834 posts
Posted on 9/22/09 at 9:23 am to
I've gotta say that is absolutely and utterly ridiculous! Especially the additional little adverstisement in the MIDDLE Of the already shrunk actual replay screen! Why not just buy a great big billboard and stick it there with a little scoreboard underneath. It would have been no worse and a helluva lot cheaper. Wow. Just wow.
This post was edited on 9/22/09 at 9:24 am
Posted by lsudiva2010
2014 Class B BBall Champions
Member since Jan 2008
19302 posts
Posted on 9/22/09 at 9:25 am to
Here's a pic from the end of the game this weekend:


During the Vandy game, all replays were seen in the area between all the ads.

During the ULL game, however, all replays were full screen with small ads in the corners.
Posted by Coon
La 56 Southbound
Member since Feb 2005
18506 posts
Posted on 9/22/09 at 9:28 am to
quote:

Just curious but has it ever crossed your mind that those "ads" paid for the board? Including the 35% of "actual replay"

I know its mind boggling this new thing they call business and marketing.


having as awesome a screen as this screen is, if they installed a HUGE GAUDY Ad Only Billboard the same size as the scoreboard on each side of the scoreboard with blinking lights and all kings of stupid shite and letting them actually use the new HD Scoreboard for REPLAYS (yeah right) would be 10 times better than what we have.
Posted by lsudiva2010
2014 Class B BBall Champions
Member since Jan 2008
19302 posts
Posted on 9/22/09 at 9:28 am to
They chose to do it elsewhere, its the same as schools not hanging ANY ad banners in their stadium. Each school has its own marketing strategy.
Posted by Coon
La 56 Southbound
Member since Feb 2005
18506 posts
Posted on 9/22/09 at 9:29 am to
quote:

I know its mind boggling this new thing they call business and marketing.


also, is lsu the only school that subscribes to this super secret "business and marketing"? because you don't see near as much of this bullshite at other schools.
Posted by otowntiger
O-Town
Member since Jan 2004
15834 posts
Posted on 9/22/09 at 9:30 am to
quote:

Just curious but has it ever crossed your mind that those "ads" paid for the board? Including the 35% of "actual replay"

I know its mind boggling this new thing they call business and marketing.
Yeah but the point was not to spend all that money to put up a giant video advertisement. I realize that the ads pay for the screen but if the ads practically take up the whole screen then there really is no point in having it. If they need revenue so badly then I guess they really couldn't afford the screen in the first place. Just put a huge static billboard up there to generate revenue if they are so broke. That would of course be ridiculous, but just trying to make a point.
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