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ESPN- Meet the team behind football's best hype videos - 48 million views & 265 million

Posted on 1/11/20 at 4:35 pm
Posted by Tiger Ree
Houston
Member since Jun 2004
24546 posts
Posted on 1/11/20 at 4:35 pm
impressions between September and December

And it wouldn't have come to fruition without the team
of Will Stout, Cody Worsham and Derek Ponamsky.

quote:

"We do have a cool brand, and we know that," said Ponamsky, LSU's special assistant to the head coach and, essentially, the director and executive producer of LSU's hype videos. "We want to take that cool brand and continue it in everything we do, on the field, off the field, digital."


Worsham writes the scripts. Stout is an LSU junior who started making hype videos for Catholic High School's football team for fun.

you've probably had at least one of the 3.5 million views on LSU football's Joe Burrow Heisman hype video













Posted by TigahJay
New Orleans
Member since Sep 2015
10552 posts
Posted on 1/11/20 at 4:36 pm to
this should be good

I’m glad a convicted felon like Derek has been able to turn his life around by making hype videos and getting Coach O coffee
This post was edited on 1/11/20 at 4:37 pm
Posted by IIxxBREADxxII
Baton Rouge
Member since Dec 2011
9739 posts
Posted on 1/11/20 at 4:40 pm to
The one with the Lil Boosie song is my favorite
Posted by Tiger Ree
Houston
Member since Jun 2004
24546 posts
Posted on 1/11/20 at 4:42 pm to
quote:

I’m glad a convicted felon like Derek has been able to turn his life around by making hype videos and getting Coach O coffee


Not a bad gig for the amount of money he takes home.

AND he gets paid to watch practices, attend coaches meetings and stand on the sidelines at every LSU football game. Could be doing worse.
Posted by Tiger Ree
Houston
Member since Jun 2004
24546 posts
Posted on 1/11/20 at 4:46 pm to
quote:

The one with the Lil Boosie song is my favorite


They talk about how that one came together. Having to get the permissions to use the songs and how Cody's words had to reach a crescendo. It is actually more interesting than I thought it would be. I figured it was just one kid with a computer doing everything.
Posted by tigerbait3488
River Ridge
Member since Dec 2007
10451 posts
Posted on 1/11/20 at 4:48 pm to
Tyrann was my fav this year by far
Posted by cajunguy
In your house, LA
Member since Jan 2016
2471 posts
Posted on 1/11/20 at 4:51 pm to
Give will stout a long term job at LSU. That guy is bad arse at what he does.
Posted by uway
Member since Sep 2004
33109 posts
Posted on 1/11/20 at 4:53 pm to
Pretty cool to have a soccer board alum being an important part of this magical season.
Posted by Team Vote
DFW
Member since Aug 2014
7730 posts
Posted on 1/11/20 at 4:53 pm to
People shite on Ponamsky but he’s been a huge part of boosting LSU’s brand. The previous administration was severely lacking in that regard. Probably not the hardest job in the world but I’m glad he’s doing it well.
Posted by Tiger Ree
Houston
Member since Jun 2004
24546 posts
Posted on 1/11/20 at 4:56 pm to
quote:

Pretty cool to have a soccer board alum being an important part of this magical season.


Who is this?
Posted by 1999
Where I be
Member since Oct 2009
29137 posts
Posted on 1/11/20 at 4:58 pm to
Who would have thought 4 years ago the guys from dig, tiger rag and 104.5 would pioneer the greatest propaganda machine that college sports has ever seen.
Posted by 1999
Where I be
Member since Oct 2009
29137 posts
Posted on 1/11/20 at 4:58 pm to
Apparently he is the brains behind the billboards too.
Posted by WITCH DOCTOR
Louisiana
Member since Mar 2009
3474 posts
Posted on 1/11/20 at 5:03 pm to
quote:

Worsham writes the scripts. Stout is an LSU junior who started making hype videos for Catholic High School's football team for fun.


So what does DP do for these amazing hype videos..?
Posted by 1999
Where I be
Member since Oct 2009
29137 posts
Posted on 1/11/20 at 5:04 pm to
quote:

"There's a sign on the wall in my office, it says, 'LSU, Let's Stay Unique.' In these creative meetings, if we ever have somebody who says, 'I saw such and such do this,' I'm going to tell them to get their stuff and get out of the office," Ponamsky said. "I want you to come in and say, 'I have this idea.' It doesn't matter how ridiculous it sounds, if you can pull it off, we're going to give you the access to do it."


Big balls Derek
Posted by WITCH DOCTOR
Louisiana
Member since Mar 2009
3474 posts
Posted on 1/11/20 at 5:11 pm to
Sounds like the same recipe that kept Siegfried & Roy together for so many years...
This post was edited on 1/11/20 at 5:12 pm
Posted by Meauxjeaux
98836 posts including my alters
Member since Jun 2005
39948 posts
Posted on 1/11/20 at 5:17 pm to
If you can’t hype your way to the river, next best thing....
Posted by The Hurricane
Gulf of Mexico
Member since Aug 2011
7960 posts
Posted on 1/11/20 at 5:24 pm to
quote:

So what does DP do for these amazing hype videos..?

Someone has to be the one reaching out to these celebrities, former players to do the voice work.
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