Has anyone tried the new cheesecake place on Jefferson?

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Welcome to Cheesecake Lab. We invite you to pick a cheesecake, and experiment with toppings and sauces and flavors to discover your perfect combination. Stop in at Jefferson Village down the sidewalk from La Contea and Eliza restaurant and see what we have.

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There’s something satisfying about creamy, tangy cheesecake, believes Cheesecake Lab founder Mitchell Moore. When his new concept opens next week, fellow fans can taste his scratch-made versions firsthand, available in rotating flavors with customizable toppings. The new grab-and-go bakery is located at 7970 Jefferson Highway, Suite B.

Cheesecake Lab specializes in Southern-style cheesecake, defined by a creamier texture, level surface and longer bake time than denser New York-style cheesecake, Moore says. The Bocage area shop offers a classic, plain version along with specialty flavors like pumpkin pie, apple streusel, strawberry swirl, banana pudding, cookies and cream, turtle and others. Double chocolate features a milk chocolate batter studded with dark chocolate chips and baked in a chocolate graham cracker crust. Flavors will change monthly.

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In 2010, the opportunity came along to buy the city’s historic Campbell’s Bakery. Opened in 1962, it has been known for petit fours and frosted tea cakes, but it needed a jump start. Moore renovated the bakery and added his cheesecakes to the menu. Building on his success, he opened a second Campbell’s in Madison, Mississippi, and a spinoff concept in Jackson called Campbell’s Craft Donuts.

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