Another reason to drink craft beer be healthier

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Part of the reason for the healthy habits is craft beer culture itself. Several brands, such as Oskar Blues, promote an active lifestyle as part of their brand persona. These breweries sponsor 5Ks, bike rides and other outdoor adventures constantly. The connection to these types of events probably initially came about due to the early brand’s involvement in the community combined with the fact that it was much easier and cheaper to sponsor something like this than a local music festival – when acts cost thousands of dollars, only really big brands can usually afford the sponsorship fees.

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And while Craft Beer drinkers love their beer, another difference they have with macro beer consumers is that many of them report taking days off from alcohol of any kind during the week – though they admit to drinking a fair amount on the weekends. This also means they’re probably much less likely to shotgun their brews.

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