re: Spencer Rattler and DJ Uiagalelei

quote:

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It's proving what a lot of people thought about the NIL rush. A lot of these companies were going to get burned throwing money at completely unproven players.

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True, I think companies grossly overestimated how much people care about college kids even if they are elite, and how much FaceTime they get as individuals. I couldn’t tell you a single company sponsoring a single player, which I’d assume is not what they expected. There’s no way they’re going to see even a fractional return on some of these dollar amounts. I see the massive deals stabilizing after a few years and these kids making maybe $100k-200k on average instead of $1,500,000+