re: Can Barstool Sportsbook compete with Vegas? +LSU signs w Caesars

quote:

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serious question:

What’s more valuable for this space:” free” ads on shows like pardon my take and spittin chiclets, as well as the entire social media network that has millions of followers
Or
Constant tv commercials

I honestly have no idea

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The "ads" running within their own mediums are highly valuable, but only serve to further solidify their already dominate hold over that part of the market. Sure the shows have massive followings and reach, but at the end of the day not everyone is a Barstool fan/consumer of their content.

I think it's a good start for them since it's laying the foundation on sturdy ground by getting all the Stoolies to fall in line and make the Barstool Sportsbook their preferred gambling choice, but if they hope to continue growing their market share past their existing base then they will need to push to more standard/non-Barstool connected forms of marketing/advertising to reach the demographic segments out of their current reach at Barstool.