re: CEO must comedown HARD on deficient assistants.

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CEO must comedown HARD on deficient assistants

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Indeed.

That's step 1.

If you come down on players, in general, when their team leader (a.k.a. position coach) isn't giving it all (time, effort, good coaching, etc.) you will dig a deep hole quick....

... that deep hole will result from losing the players/locker room while still not fixing the root of the problem with bad coach(es)(ing).

Look at it this way- if the players feel they are getting the blame for bad coaches you've lost it all.

Now you may not want to fire people. Or change your system/playcallers. But you damn sure want the players to know that the coaches are catching at least the same amount of hell as they are- at a bare bones minimum. The players need to see that. There's no other way to say it.

See Chad Morris.