re: LSU is quickly falling behind in the NIL race

quote:

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Most posters here have a limited understanding of branding and marketability.

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Maybe so but we'd be foolish to discount NIL. It's already big but is likely to become a game changer. Ive heard a few teams are quietly starting NIL departments within the AD. We need to get in front of this because recruiting will be tied to NIL money in the near future. The ultimate "buying players" is upon us.