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re: New Georgia law legalizing college athlete endorsements allows schools to take athletes $$

Posted on 5/6/21 at 5:31 pm to
Posted by Pecker
Rocky Top
Member since May 2015
16674 posts
Posted on 5/6/21 at 5:31 pm to
quote:

Take out fan donations. Is the program still profitable? Is it really profitable, or just highly subsidized?

That's not the point though. The point is that the athletes who are able to make money off their likeness are already a huge financial benefit to the school through their performance as individuals, far more than their aggregate compensation.

Maybe I'm missing something with your argument, but if we consider this in another context: Why would the Lakers need to receive a percentage of LeBron's endorsement deal with Sprite? They invested in LeBron because they believed he would benefit them financially, and his compensation is commensurate with their perceived benefit. His ability to make money from endorsements apart from his Lakers' contract is not for the Lakers to dictate.
Posted by the808bass
The Lou
Member since Oct 2012
111801 posts
Posted on 5/6/21 at 5:33 pm to
quote:

Maybe I'm missing something with your argument, but if we consider this in another context: Why would the Lakers need to receive a percentage of LeBron's endorsement deal with Sprite?


The Lakers aren’t buying Lebron’s home for him and providing him with a degree path. I’m not sure what’s difficult to understand about this.
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