re: Head of Cherokee Nation says it's time for Jeep to stop using the name.

It gets sort of tricky inside of the boundary. Technically, you have to be either a tribal member or what’s called a first descendant to live on designated tribal land, but the tribe won’t stop you if you sell to a non tribal member. You just have to give tribal members first opportunity. 99% of native people don’t sell, so it’s never really been an issue. They don’t pay taxes on any land owned that’s been declared tribal.

Fun fact about the Qualla Boundary:

It’s not actually a reservation at all. The EBCI purchased the land back from the federal government and was granted sovereignty. Tribal elders just keep reservation on the sign entering the boundary for tourist purposes