re: How big of a hit will the Trump brand take?

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They gonna try to destroy the trump brand.

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To be honest it was done once he became president, no matter what the outcome.

At this point retaining it means aiming it 100% at a MAGA audience. That's not everyone that voted for him, it's a much smaller demographic.

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They gonna try to destroy the trump brand.

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If by they you mean the brands namesake then of course you'd almost be right....he isn't trying to destroy the brand he done did it....