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re: What happened to all the Louisiana Mellow Mushroom locations?

Posted on 9/29/20 at 10:50 pm to
Posted by G Vice
Lafayette, LA
Member since Dec 2006
12939 posts
Posted on 9/29/20 at 10:50 pm to
Would like to know the inside story from your friends, being pro-business myself. I think, no matter the market, there will already be established favorites.

I'd like to say that traffic and distance determines where you go for pizza, so maybe it was too far away for many people to be regular patrons. MM here was located right in front of The Grand movie theater. No brainer, right? Didn't blow the doors off. But Zea, right down the street, is never hurting, going to the movies or not, is always busy.

I think MM did a good job of competing against the national chains in many markets, but Laffy had too many excellent local options.
Posted by Got Blaze
Youngsville
Member since Dec 2013
8829 posts
Posted on 9/30/20 at 1:08 pm to
quote:

Would like to know the inside story from your friends, being pro-business myself. I think, no matter the market, there will already be established favorites.

Let’s do lunch one day on my dime. pretty sure we’re about the same age and know lots of the same people here in Lafayette. My gf at USL opened the first coffeehouse in Lafayette - Cappuccino Cafe in Time Plaza around 1991. Another friend Tam (Samurai) was the first to bring sushi to Lafayette. He rented space at Chung King before opening his own restaurant. I was a regular customer of Tam when he worked as a sushi chef in Baton Rouge ~ 1989-1990.

The MM proprietor had lots of $$$ bankrolling him, hence the 3 establishments. Lafayette turned a profit for 3 months. Once the “honeymoon” phase was over with locals, the hemhoraging began and it went downhill fast. My friend was miraculously bailed out of further financial losses when Cvitanovich inquired about buying the building and taking over the lease.

People in Lafayette are extreme loyal to Deano’s, Alesi’s, and Pizza Village. Hard for new competition to succeed, especially the franchises that are not from here.
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