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re: Will Tenet break Nolan’s fanfare mystique?
Posted on 7/4/20 at 8:31 am to LoveThatMoney
Posted on 7/4/20 at 8:31 am to LoveThatMoney
I think the damning thing here will be marketing as well though.
Insterstellar and Inception both did awesome jobs of marketing/showcasing the concept in a way to draw people in. This one feels more generic on the outside than those.
With the COVID-19 situation, that additional handicap can be brutal.
With a break even in the half billion range, and 20% of gross going to Nolan, it’s going to be hard not to lose ooodles of money. Studios are horrifically risk averse. The fact it was caused by COVID-19 won’t really carry much weight: they will be reluctant to sign off on original projects budgeted for more than 120 or so.
Insterstellar and Inception both did awesome jobs of marketing/showcasing the concept in a way to draw people in. This one feels more generic on the outside than those.
With the COVID-19 situation, that additional handicap can be brutal.
With a break even in the half billion range, and 20% of gross going to Nolan, it’s going to be hard not to lose ooodles of money. Studios are horrifically risk averse. The fact it was caused by COVID-19 won’t really carry much weight: they will be reluctant to sign off on original projects budgeted for more than 120 or so.
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