re: Ford rushing 4 new models in the next year, and they can't afford to screw it up

quote:

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And isn't associated with the redneck crowd. May not be a problem for you, but to a lot of EV buyers....it's a problem.

Regardless of how good the car is, the branding is going to hold it back. Maybe Ford should have started a 3rd brand for their EV's or made this into a Lincoln product.

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I'm a reformed Yankee turned Proud Southerner thank you very much

I think they want the Mach_E to appeal to sports performance people more than the typical treehuggin hippie EV buyer