re: Three good friends I thought would be safe fired/laid off Friday

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And part of the issue was the lease/rent has soared at the same time.

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That's definitely an issue I've been seeing. From people I've spoken to, rents have become so expensive that it's nearly impossible to be successful at this point. You just can't work a high enough margin/volume to make the numbers worth your time and effort. Until entrepreneurs realize that math really does apply to their dream, landlords will continue charging crazy rents, knowing that the next idiot will simply replace the previous one.