re: Vanguard vs Fidelity vs others for Roth IRA

My Roth is with Vanguard and I've been very pleased with them. However, when Fidelity and Schwab both announced their no fee mutual funds back in like mid-2018, I opened brokerage accounts with both and have been funding them after I meet my annual Roth contribution limits. Have had no trouble with any of them, but I've only ever used Vanguard's customer service which was beyond excellent.

I know there's genius in simplicity, but sometimes taking advantage of a good deal/product is worth doing. Think of it like diversification in a way, I guess. Now the race to the bottom is on though and I think everyone is or will soon start offering some of those no fee funds. In any case, it's a great time to be a "main street" investor