re: J Burton on why he chose uga over LSU

quote:

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UGA/Delta/Home Depot/Coca-Cola. (Burton)

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Yeah, you cracked the case, Sherlock. He’s staying home so he can ink an under-the-table deal with delta.

When kids talk about their “brand,” they aren’t literally talking about brand names and shite like that. They’re talking about the perception of them. He wants to be a hometown guy playing for the hometown team. Not a big deal. Just think of all the SEC Championships he’ll get to play in and lose. What’s not to like?

quote:

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and there it is. Proximity to ATL and the brands based out of Georgia will become a massive factor with the likeness stuff. See Maryland/Under Armour (Jarrett), Oregon/Nike (Flowe/Sewell/Manning), and now UGA/Delta/Home Depot/Coca-Cola. (Burton)

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Except UGA shares Atlanta with other colleges. There's no distinctive benefit for UGA players in Atlanta like LA. There's plenty of benefit in Athens though, if you decide to live there.