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re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?

Posted on 6/15/19 at 7:34 pm to
Posted by CAD703X
Liberty Island
Member since Jul 2008
78457 posts
Posted on 6/15/19 at 7:34 pm to
We hired some folks to add GA headers on certain high traffic pages. Several years later the realized no one was doing anything with this and asked me to see what I could find.

So far I'm providing dashboards on browsers and OS along with some limited reporting on mobile devices.

Not I've become intrigued with breaking out certain heavily traffic pages as we have 10 million+ hits a month and looking into what our customers are doing (some of the data returns some general info about our customers..we are a large b2b site) and now I'm going further down the rabbit hole to analyze this data.
Posted by gmrkr5
NC
Member since Jul 2009
14903 posts
Posted on 6/16/19 at 5:22 am to
We have an entire division that does this
Posted by ithad2bme
Houston transplant from B.R.
Member since Sep 2008
3473 posts
Posted on 6/16/19 at 4:04 pm to
If you site has that many hits and you are b2b, your company is leaving a lot of potential growth on the table by not having someone internally or external that really understands how to collect and analyze your site data.
Posted by Box Geauxrilla
Member since Jun 2013
19118 posts
Posted on 6/18/19 at 10:42 am to
quote:

We hired some folks to add GA headers on certain high traffic pages.


Do you not have a dev team?
Why did you not add the GA tag to all pages on your site?
Why are you not using GTM to add this to all pages?

quote:

we have 10 million+ hits a month and looking into what our customers are doing


Your company does not operate like one who gets this much traffic. This should be the work of an Analyst.


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