re: Chick-fil-A's sales have tripled in last decade

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Lesson? Social media is not real life, and most people just don’t care.

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Well, that, and sometimes, "outrage" campaigns actually turn in to marketing FOR the company.

This depends on the company. I mean, if your market your product to a niche audience, you obviously don't want THAT niche to be outraged at you.

But, if you market your product to a general audience and some tiny niche gets "outraged" at you, they are more likely to drive customers TO your establishment than away.