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The unconventional oil and gas boom has helped turn Texas into an economic juggernaut, particularly world energy capital Houston, but growth has also been strong in tech, manufacturing and business services."

2. It's cheaper.

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Once employed, it's hugely important that your pay cheque goes as far as possible, says Kotkin.

"New York, LA and the [San Francisco] Bay Area are too expensive for most people to live, but Houston has the highest 'effective' pay cheque in the country."

Kotkin came to this conclusion after looking at the average incomes in the country's 51 largest metro areas, and adjusting them for the cost of living. His results put three Texan areas in the top 10.

Houston is top because of the region's relatively low cost of living, including consumer prices, utilities and transport costs and, most importantly, housing prices, he says.

3. Homes.

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Land is cheaper than elsewhere and the process of land acquisition very efficient, says Dr Ali Anari, research economist at the Real Estate Center at Texas A&M University.

"From the time of getting a building permit right through to the construction of homes, Texas is much quicker than other states.

"There is an abundant supply of land and fewer regulations and more friendly government, generally a much better business attitude here than other states."

4. Low tax.

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Texas is one of only seven states where residents pay no personal state income tax, says Kay Bell, contributing tax editor at Bankrate and Texan native.

The state has a disproportionate take from property taxes, which has become a big complaint among homeowners, she adds. But overall, only five states had a lower individual tax burden than Texas, according to Tax Foundation research.

There are also tax incentives for businesses and this week legislators cut more than $1bn off proposed business taxes.

7. Family-friendly. Because of its good-value housing, Texas has been particularly popular with families, and some of its cities now have an above-average number of children.

In Texas, you can have a reasonable mortgage and pretty good schools, says Grieder. And restaurants are invariably family-friendly.

8. Fewer rules.

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"Texas is liberal in the classic sense, it's laissez-faire, so there's a lack of regulations," says Grieder, and this can apply to the obvious (business regulations) or the less obvious (city rules).

"The classic social contract is - we're not going to do a ton to help you but we're not going to get in your way. That's not 100% true of the state but there's that strand in the state."

9. Texans are normal people.

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The state likes to proclaim itself as an unpretentious, down-to-earth place where people are easy to get along with.

As John Steinbeck wrote: "Texas has a tight cohesiveness perhaps stronger than any other section of America."

And for people with conservative values, it could be a natural home, although demographic shifts have prompted speculation it will be a Democratic state in the future.

People dream about moving to California, but they don't dream about moving to Texas, says Grieder, yet many of those reluctant to move there end up liking it.

10. And they're not going anywhere..

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All this doesn't just bring in new arrivals - native Texans aren't leaving the state either. It is the "stickiest" state in the country, according to the latest figures from the Pew Research Center, which suggest that more than three-quarters of adults born in Texas still live there. Alaska is the least sticky.