re: The Big Ten’s revenue distributions will top $52 million per school next year

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Pac 12 could be doing much better if they would dump those idiotic regional Pac12Nets they try to force on all the cable/sat providers.

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I don't think the Pac-12 has much choice.

To no fault of their own, they alienate most of the nation who is in bed when their games come on.

If the Pac-12 went back to their traditional 12:30pm start times for football games...well then they are competing with SEC 3:30pm start times.

Big10 has sort of a monopoly as being the only thing on the television before Noon.

It's a TV war...that the Pac-12 can't logistically win.