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Started By
Message
re: Why do the largest movie theater chains hate Movie Pass so much?
Posted on 5/7/18 at 3:20 pm to DarthRebel
Posted on 5/7/18 at 3:20 pm to DarthRebel
quote:
The "we will get enough people to sign up and not go to movies" is not a real good business plan.
That's not the business plan. The plan is to take the aggregated data of viewing patterns of members to sell to advertising agencies and the like.
1
Posted on 5/7/18 at 3:38 pm to monkeybutt
quote:
That's not the business plan. The plan is to take the aggregated data of viewing patterns of members to sell to advertising agencies and the like.
That is even a shittier plan. The movie going habits are already a known item in the USA for the industry. They would need to sell that information cross platform and the sample size would be minimal to what is gathered through social media, Nielsen, cable/netflix/hulu/amazon/etc. The 4 movies a person sees in a month is irrelevant to what the say/like online and watch at home. People seeing more than that will not be the norm either.
quote:
sell to advertising agencies and the like
The backlash to this model is also starting to build with recent happenings. Many will disagree, but a resurgence to privacy is coming.
Full disclosure I pay cash for my movie tickets
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