re: Updated v.3.16 - Will Cover's 2018 buying guide to purchasing a new vehicle

I sell cars at a big used dealership in Montana, and we’re a non-negotiating dealership. We do the best we can on each car and price them as aggressively as possible while still making a few bucks. We’re the most prolific used-only dealer in the state, so it works for us. We’re very strict about it; I would lose my job if I tried to cut someone a deal. If we have a vehicle marked at $10k, someone waving $9500 in my face doesn’t get to drive home in that unless they come up with another $500. That way, we ensure everyone gets the same deal EVERY time.

I find very few customers who actually WANT to negotiate. When I explain how we work to customers, 99.5% of them are totally fine with it. Anyone can look a price up on their phone and find out in 2 minutes whether it’s a good deal or not. We just try to make the whole process simple by taking the bullshite out.