re: BMW vs Lexus vs Mercedes vs Acura vs Infiniti vs Audi for four door sedan

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I didn’t like the price.

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All these Volvos are the same vehicle basically, and I thought they're priced pretty much the same.

Your car has more standard features than ours, but if we had opted for the same features they'd be effectively the same price (obviously I don't know how much you paid for yours). I didn't find significant price differences between any of SPA vehicles with comparable tech / features. I didn't do a spreadsheet or anything. Where there's more vehicle, I'd expect a little more on the price...